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Blog posts • Jul 17, 2018 09:31 GMT
My colleague Eric Tyree shed some light on predictive analytics, so there's no need for me to dive into definitions and theories. Let me take the pragmatic approach instead and share with you some of the coolest developments we’re working on at the moment. We may not be Gandalf, the wizard from Lord of the Rings, but data enables us to create our own magic.
Blog posts • Mar 23, 2018 10:29 GMT
In Part One, I looked at the concept of predictive analytics and some common pitfalls. Now I’m going to give you some real-world examples of predictive analytics for travel managers.
Blog posts • Mar 22, 2018 10:30 GMT
Predictive Analytics is like the afterlife – everybody likes the idea of it but nobody knows what it is. I’d like to help clear this up. To do so, I will show you how travel managers can use predictive analytics. In this first instalment, I’ll walk you around the challenges of predictive analytics. Next, we’ll get into how corporate travel managers can use it to improve travel programs.