CWT, the B2B4E travel management platform, has appointed Deanna Seiffert as VP EMEA Demand Marketing. In this role, she is responsible for the planning, development, and implementation of CWT’s EMEA marketing strategy.
“Deanna’s expertise will allow us to deliver meaningful content to the EMEA markets and expand our brand’s reach,” said Simon Nowroz, CWT’s Chief Marketing Officer. “Her customer-centric approach and her knack for solving problems, will be tremendous assets for the team. I am thrilled to have her on board."
Seiffert will report to Adam Austin, CWT’s VP Global Demand Marketing, and will sit on the EMEA Strategy & Commerce leadership team. She will be based in London.
Prior to joining CWT, Seiffert held various Marketing & Communications leadership positions in the travel industry, including Global Marketing Director, Providers & NDC at Travelport, Head of Marketing & Brand Communications at Portman Travel, Head of Marketing at HRS, and other managerial positions at Aegean Airlines, SWISS International Air Lines, and TUI.
CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform. Companies and governments rely on us to keep their people connected – anywhere, anytime, anyhow – and across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience. Every single day, we look after enough travelers to fill more than 100,000 hotel rooms, while our meetings and events division handles more than 100 events every 24 hours.