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Tag / Travel buying

One Giant Leap: How to bridge the gap between travelers and travel buyers

One Giant Leap: How to bridge the gap between travelers and travel buyers

Blog posts   •   Jan 17, 2019 12:31 GMT

​There's a gap between what travel buyers believe travelers want from overnight stays and what travelers actually seek. RoomIt and GBTA recently launched a ​survey to identify what is making up this gap, and why it doesn’t seem to be going away. Unsurprisingly, many of the misunderstandings identified in the survey were about how to improve compliance and traveler satisfaction.