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Tag / SMM

​The Big Event - 9 routes to a killer SMM program

​The Big Event - 9 routes to a killer SMM program

Blog posts   •   Aug 24, 2018 10:07 GMT

According to our latest figures, 54% of companies have benefited from Strategic Meetings Management (SMM) for several years now. But apart from being an acronym, you don’t want to get wrong - what is it exactly?

CWT Meetings & Events and JTB Communication Design Join Forces to Bring Strategic Meetings Management Expertise to Japan

CWT Meetings & Events and JTB Communication Design Join Forces to Bring Strategic Meetings Management Expertise to Japan

Press Releases   •   Aug 01, 2018 05:01 GMT

CWT Meetings & Events, Carlson Wagonlit Travel’s meeting & events division, has partnered with JTB Communication Design Co., Ltd. (JCD), the meeting & events arm of the JTB Group, to provide Strategic Meetings Management services to companies in Japan.

CWT/BTN Group research: 96% rank Strategic Meetings Management as successful

Press Releases   •   Jun 30, 2016 19:49 GMT

Companies that have implemented a program for the strategic management of meetings say their programs are successful, though they also say there is still more work to do. The key benefits of an SMM program are greater transparency of spend, cost reductions, improved compliance, risk mitigation and, ultimately, improved effectiveness of their meetings and events.