NOV Estrel Congress Center | Berlin
GBTA Conference 2018 – Berlin is in partnership with VDR and will showcase exhibiting companies from around the world at Europe’s largest business travel conference.
CWT is participating in a number of education sessions, including:
November 27 | Tuesday
4:15-4:45pm: Clever ways of keeping your travellers from going off-piste
Every company has hard-to-love travelers: the "Fearless" Traveler, the "I can't be bothered" traveler, the "Club" traveler, the impossible to please "Princess" traveler, etc. During this session, we will profile a variety of 'difficult' corporate travel scenarios where individuals find ways around their corporate travel policy. Our panel will discuss the latest trends, techniques and technologies to deliver managed corporate travel to even the most 'hard to love' corporate travelers.
Peter Ashworth, Senior Vice President, Central & Eastern Europe, CWT, will be among the panelists.
5:00-5:30pm: Big data can make business travel better and more profitable – how?
How can big data, beacon technology, wearable technology and AI improve the employee experience – and your bottom line?
Can we propose the best flights and hotels for you based on personal preferences, the way Amazon makes shopping suggestions, or Spotify suggests music? (Hint: yes)
Travel and M&E buyers have masses of data, but most of them don't know or haven't yet defined what their "complete" data looks like. This session will provide attendees with the knowledge to gain a much clearer picture of their data and how to use it.
Eric Tyree, Chief Data Scientist, CWT, is the presenter.
November 28 | Wednesday
5:00-5:30pm: The complete guide to improving 2019 hotel programs
This session will highlight findings from GBTA's recent study with RoomIt, providing hotel benchmarking data from the perspective of travel buyers and business travelers in the United States, United Kingdom, and France.
The research covers topics such as hotel policy, sourcing, booking, and compliance. In gathering the perspective of both travel buyers and business travelers, the session aims to identify gaps between what is being offered and what is being desired from corporate hotel policies.
Katherine Cook, Vice President, Sales, RoomIt, is one of two speakers in this session.
You can view the full agenda here.