Blog posts • Feb 18, 2019 10:19 GMT
Coke or Pepsi, Reebok or Nike, Microsoft or Apple? Why are we more loyal to one brand versus another? We choose brands because of how they make us feel, whether through nostalgia, a personal resonance, or aspiration. As author and marketer Seth Godin says, “Great marketers don’t make stuff, they make meaning.”
Blog posts • Feb 15, 2019 10:34 GMT
Every salmon season, after spending years in the North Pacific, salmon make a long and arduous journey back to Alaska’s pristine Bristol Bay—renowned as a mecca for salmon—to spawn. In parallel, there’s another journey that runs from Eastern Europe to Bristol Bay, Alaska; this time carrying the workers who’ll be fishing and preparing the coveted fish for their final destination around the world.
Blog posts • Feb 14, 2019 11:56 GMT
Oxytocin. It’s a hell of a drug. Well actually, it’s a hormone that acts as a neurotransmitter but it’s certainly addictive. Our brains release oxytocin when we get a ‘like’ on social media. It enables us to feel empathy for others. It plays a critical role in birth.
Blog posts • Feb 08, 2019 09:46 GMT
Safety and security are concerns for business travelers and companies alike. Duty of care ranks high on the list of priorities for any travel manager, but it is especially important for those who send their employees to remote or dangerous parts of the world. Significant effort is put into medical and evacuation plans at the destination.
Blog posts • Feb 07, 2019 09:25 GMT
There’s a lot being done these days to promote corporate values. While some values are identified across corporations, other company values may consciously align with a political movement, social trend or global concern.
Blog posts • Jan 28, 2019 07:58 GMT
It is New Year’s resolutions time, and not only at a personal level. Companies behave in the same fashion and build strategic plans to succeed. By now, I am sure you’ll have your business lines covered, but what about your Corporate Social Responsibility (CSR) strategy?
Blog posts • Jan 22, 2019 08:32 GMT
Mad about cycling and born in Brooklyn in 1853 writer Lillias Campbell Davidson may have been the first hipster in history. Jokes aside, she was a pioneer in addressing a perennial concern for women over the years. She was the first author to write a travel guide for women. ‘Hints to Lady Travellers: At Home and Abroad’ a book of tips to make the journeys of Victorian women safer.
Blog posts • Jan 17, 2019 12:31 GMT
There's a gap between what travel buyers believe travelers want from overnight stays and what travelers actually seek. RoomIt and GBTA recently launched a survey to identify what is making up this gap, and why it doesn’t seem to be going away. Unsurprisingly, many of the misunderstandings identified in the survey were about how to improve compliance and traveler satisfaction.
Blog posts • Jan 16, 2019 21:39 GMT
The first of its kind benchmarking tool done by The Economist Intelligence Unit (EIU), is supported by the Carlson Family Foundation, the World Childhood Foundation and the Oak Foundation.
Blog posts • Jan 15, 2019 08:52 GMT
Average ticket price (ATP) for air is forecast to increase by 2% globally in February, despite what many economists predict will be a softer global economy heading into 2019. Between anxiety over trade wars, a chaotic Brexit negotiation, and jittery markets, the global economy is expected to decelerate, but, the key is, it will remain above trend, which is helping to shield prices.
Blog posts • Jan 11, 2019 11:12 GMT
If you think being a travel manager is an easy task, think twice. The role requires a skill set that would make most professionals break into a cold sweat.
Blog posts • Dec 31, 2018 10:52 GMT
So this is Christmas, And what have you done? Another year over, And a new one just begun. So sings John Lennon around this time of year on almost every radio station into which you can tune. But just why do we ruminate on what we have achieved in the previous twelve months, and feel the need to look forward and make a fresh start?
Blog posts • Dec 28, 2018 09:52 GMT
“Hello. My name is Íñigo Montoya. You killed my father. Prepare to die.” It’s the holiday season, the week for watching cult movies and eating chocolate. It’s also the week for pondering how to improve your business skills in 2019.
Blog posts • Dec 27, 2018 09:21 GMT
If you just started a career as a procurement manager or your company’s travel budget was assigned to you for 2019, you might be feeling overwhelmed by the baffling amount of acronyms synonymous with the business travel industry.
Blog posts • Dec 21, 2018 11:38 GMT
If you read our previous blog where we asked what you value most from an airline, the next logical question for travelers is, 'what do you value most from a hotel?' While away our hotel is our home. It's important that it offers a certain level of comfort. But what is your definition of comfort?
Blog posts • Dec 20, 2018 08:06 GMT
The use of payment methods other than corporate cards is a pain point for travel managers, travelers and Travel Management Companies (TMC) alike. For the former, it makes tracking expenses more difficult; and for the latter it means wasted time in filing receipts. For the TMCs, spending time on admin tasks doesn’t add much value for customers – so all round, a lot of wasted time.
Blog posts • Dec 14, 2018 13:43 GMT
If, like George Clooney in Up In the Air, you spend a significant chunk of your time at work riding the clouds (hopefully not doing so to fire people), I am quite sure any improvement that airlines do to pump up their services is music to your ears.
Blog posts • Dec 10, 2018 09:18 GMT
“To deny people their human rights is to challenge their very humanity.” This quote from Nelson Mandela is the perfect opening to celebrate a very special day that we, at CWT, hold very dear: the Universal Declaration of Human Rights, which this year celebrates its 70 anniversary.
Blog posts • Dec 07, 2018 08:43 GMT
“If you can look into the seeds of time and say which grain will grow and which will not, speak then unto me.” Since the beginning of times, humankind has been obsessed with predictions. Fortunately, nowadays we don't need to rely on oracles or witches of any sort. We have powerful algorithms that allow us to predict the future and even change it.